The NextBite event organised by EIT Food in Rome between 15 and 16 October 2024 featured several panels on the topic.
Here are some of the take-home messages from Agrifood Clust-ER’s participation in the event on behalf of Biotech4Food:
Improving communication on novel foods:
In the rapidly evolving field of biotechnology, the term “novel foods” often evokes apprehension and misunderstanding among consumers. To address these concerns, we propose a fresh communication strategy that emphasizes transparency, education, and engagement. Many of us already consume biotech foods, such as fermented products, without even realizing it. By highlighting the benefits of novel foods—such as enhanced nutritional profiles, sustainability, and safety—we can demystify these innovations. Through informative campaigns, interactive workshops, and collaboration with trusted voices in the community, we aim to foster a more informed dialogue that reassures the public and encourages acceptance of these groundbreaking advancements in our food system.
A new perspective to the use of biotechnology in the agri-food industry:
Modern biotechnology in the food industry represents a natural progression in our long-standing relationship with food. Just as traditional methods like selective breeding and fermentation have shaped our diets over millennia, modern biotechnology harnesses scientific advancements to enhance the quality, safety, and sustainability of our food. This approach allows us to develop crops that require fewer resources, resist pests, and provide greater nutritional benefits. By framing biotechnology as a tool for food innovation, we can highlight its role in addressing global challenges, such as food security and climate change, while fostering a more positive and hopeful dialogue about the future of our food systems.
Alternative proteins shouldn’t be presented as a replacement for animal-based proteins, but as a complementary source:
The debate between animal meat and plant-based alternatives often centers on health, ethics, and environmental impact, but it is crucial to recognize that both options can coexist in our diets. Animal meat has been a staple in human nutrition for centuries, providing essential nutrients. However, as concerns about climate change and animal welfare grow, plant-based meats have emerged as a viable alternative or complement that can significantly reduce our ecological footprint.
By viewing this conflict as an opportunity for innovation rather than opposition, we can encourage a diverse food landscape where consumers can choose based on their preferences, values, and needs. Education about the nutritional profiles and environmental impacts of both options can empower consumers to make informed choices. Ultimately, fostering dialogue and collaboration between the two sectors can lead to improving products that satisfy a wider range of dietary choices and contribute to a more sustainable food system.
We need to stop the polarization:
By shifting our focus from conflict to collaboration, we can promote dialogue that emphasizes common goals, such as sustainability, health, and ethical considerations. Encouraging consumers to explore various food choices without judgment can foster a more nuanced understanding of nutrition and environmental impact. Ultimately, by uniting around shared values and aspirations for a healthier food future, we can move beyond polarization and work towards innovative solutions that benefit everyone.
We need to find a better way to communicate and build trust on these technologies:
Building trust in biotechnology from a communication perspective involves several key strategies:
- Transparency: Clearly communicate the processes and safety measures involved in biotechnological innovations. Providing accessible information about how products are developed and tested can demystify biotechnology.
- Engagement: Foster open dialogue with consumers, addressing their concerns and questions. Hosting community forums, Q&A sessions, or workshops can create a space for discussion and understanding.
- Education: Develop educational campaigns that explain biotechnology in simple, relatable terms. Use stories and examples of everyday biotech applications, such as insulin production or improved crop varieties, to illustrate its benefits.
- Collaboration with Trusted Voices: Partner with scientists, healthcare professionals, and respected community figures to advocate for biotechnology. Their endorsements can lend credibility and help reassure the public.
- Highlighting Benefits: Focus on the positive impacts of biotechnology, such as food security, environmental sustainability, and enhanced nutrition. Sharing success stories can help frame biotechnology as a solution to real-world challenges.
- Consistency: Maintain consistent messaging across platforms and over time. Trust is built through reliability and a clear, coherent narrative about biotechnology’s role in our lives.
By implementing these strategies, we can ensure that the public is more informed and more feels confident in the benefits and safety of biotechnological advancements.
At Biotech4Food we are working in this direction, funding several alternative protein projects to accelerate innovation.
Find out more when we all gather in Pamplona on 19-21 November for the ASEBIO 2024 event and our B4F study visit. See you there!
