Vitafoods Europe 2025, held from May 20–22 at Fira Barcelona Gran Via, was a milestone event for the nutraceutical sector, welcoming over 21,500 participants from 162 countries and featuring more than 1,300 exhibitors across 78,000 m² — the largest edition to date. The next edition will return to Barcelona from May 5–7, 2026.
Wagralim and Innov’Alliance attended the event as visitors, with the goal of identifying new trends, fostering international connections, and gaining insights into the future of nutraceutical innovation. Their participation reflects a strong commitment to monitoring developments that support sustainability and transformation in the agrifood sector.
THT, Artechno, and Abyss Ingrédients — industrial partners in the Biotech4Food project — took part in the event as exhibitors, showcasing their innovations to a global audience and contributing to the growing visibility of regional biotechnology in food and health.
Key Trends Observed at Vitafoods 2025
- Women’s Health Spotlight: For the first time, a dedicated area addressed fertility, hormonal balance, and maternal wellness — highlighting the demand for tailored solutions for women at all life stages.
- Gut Health & Mental Well-being: Innovations around the gut-brain axis, including biotics and microencapsulation, reflected strong interest in mental wellness through digestive health.
- Holistic & Multifunctional Products: Consumers seek products with multiple benefits, incorporating sustainable, natural ingredients that support overall well-being.
- Healthy Ageing & Metabolism: As longevity becomes a focus, the fair highlighted solutions targeting metabolic health and age-related conditions.
- Emerging Formats: Gummies and collagen-based products took center stage, with notable shifts in product presentation — powders, liquids, shots — rather than breakthroughs in ingredients.
- Ingredient Comebacks: Existing ingredients like ashwagandha were spotlighted with new positioning and applications.
As Europe’s flagship trade show for functional food and health ingredients, Vitafoods remains an essential meeting point for Biotech4Food partners to anticipate market trends and advance sustainable food solutions.
